In general, brochures capture your attention because they feature captivating visual effects and carry loads of information which convey the entire idea to the reader. In this article, you will get to know all about brochures.
Importance of Brochures for Marketing
To understand the importance of brochures, we must know what a brochure actually is. A brochure is a printed piece of marketing collateral that includes important information and images for a specific product or service offered by a business.
Needless to say that every medium in marketing has its own importance and benefits, the business owners must understand the significance of every marketing tool before they consider using it. Therefore, here are a few compelling reasons why companies should incorporate the use of brochures into their marketing strategies;
- Brochures are printed, which is why they can be accessed anywhere and anytime unlike emails and websites.
- Brochures are one of the best ways to generate leads for the sales team and interact with the customers efficiently.
- Printing services of brochures are cheaper which makes them cost effective.
- Brochures contain versatile information that can be used easily for marketing any type of product and service in different ways.
- They can be used for different promotional purposes and can be placed on an office desk to being distributed at the gates of schools.
- Supporting and containing all types of images, content and other information makes brochures an interesting combo for the readers.
- Brochures are both effective and pocket friendly compared to product advertisements such as those found in newspapers, magazines and on TV. Getting advertising space on TV is very costly. Magazines also cover promotions of several competing businesses, making it a challenge to gain recognition and get noticed.
- Brochures are known to capture the attention of customers. They can turn potential customers into active users of the product.
- Brochures are more effective for small business owners who work on a tight marketing budget.
Types of Brochures – Brochure Templates
Precisely, brochure templates are a great way to save effort and time when laying out and designing the brochure in a preferred graphical program. As far as the types of brochures are concerned, they come in many different folding options which can be used in a variety of ways.
Most business owners think that folding in a brochure is meaningless but in reality, these folding are a lot more than just fancy angles, edges, bends, and lines. Brochure folds are necessary for a number of reasons. They reduce the overall size and space of a brochure. It also highlights the design and style in an appealing way, making it look interesting from a visual and physical perspective.
Moreover, a folded brochure provides a lot that a flat brochure cannot express. When it comes to making a brochure, business owners should consult experts and review all types of brochure folds. You should always experiment with new folds and never feel afraid of using them as you never know; a particular fold may catch your customer’s eye and make it stand out. Ultimately, your branding will gain benefits from this. With that said, let’s explore some popular folds used by companies in their brochures;
Half Fold Brochure
The half fold brochures are pretty common and simpler to form. They function exactly like a book opens and closes. This type of brochure fold is ideal for event programs, product sheets, handouts, takeout menus and other purposes of a similar nature. These brochures come in different sizes, including an 11” x 17” half fold, an 8.5” x 14” half fold and an 8.5” x 11” half fold. You should choose the size according to the content and information you wish to include in it.
Tri Fold Brochure
A tri fold brochure is another type of brochure fold for businesses who wish to use a 3 panel format. When using or selecting a tri fold brochure, users must keep in mind that the 3 panels slightly differ in terms of their width, size and cover. This brochure covers tons of information on the front as well as back. A tri fold brochure also comes in different sizes, including a 11” x 25.5” tri fold, a 11” x 17” tri fold, a 8.5” x 14” tri fold, and a 8.5” x 11” tri fold.
One of the most common sizes used in tri fold brochures is an 8.5” x 11” size. These brochures are also mostly used by businesses because they can be neatly folded, with the other 2 panels folding towards the inside easily.
Accordion Fold Brochure
This kind of fold has 2 or more comparable folds resulting in the brochure opening up like a fan. Such types of brochures are used by businesses who wish to put a lot of details and information, such as showing product lines or types of services provided. Such types of brochures are also known as ‘zigzag folds’ because they contain a number of panels folded inside them.
Z Fold Brochure
A Z fold brochure suggests a lot by only its name; it is created by having 3 panels folded back and forth, creating a “Z” look. It normally opens from left to right showing all the 3 panels. This brochure is good for businesses that display designs going across the entire width of the brochure or present information in a step-by-step format. It comes in an 11” x 25.5” Z fold, a 8.5” x 14” Z fold and an 8.5” x 11” Z fold size.
Gate Fold Brochure
Gate fold brochures are opened and closed just like gates. Such brochures have a handy size with a distinctive format, making them the go to option for businesses who wish to portray imaginative designs using architectural landscapes and layouts coupled with wide images. The typical sizes of gate fold brochures include a 11” x 17” gate fold, a 8.5” x 14” gate fold and a 8.5” x 11” gate fold size.
Half or Tri Fold Brochure
These brochure folds are for large brochures. They are ideal to fold bigger sheets, such as those which are 11” x 17” in size. Also, it is fit to put in big envelopes for mailing purposes as well. Real estate businesses often consider half or tri fold brochures to display maps, big photos and rich content as it is easily folded in these types of brochures. This brochure comes in only one standard size, which is 11” x 17“.
How to Make a Brochure?
Brochures manage to present a larger amount of information that posters and flyers cannot. A good brochure can pique the interest of your target audience and encourage them to read further. Now that you know about the types of brochures, let us explore about how to make a brochure that fascinates you audience.
Choose the Appropriate Size
Generally, there are 4 standard brochure sizes including one which is 11” x 25.5”, 11” x 17”, 8.5” x 14” and 8.5” x 11”. All you need to do is to choose a specific size that suits your style and displays information spread across the brochure without making it look messy. It is often noticed that the content and text covers every part of the brochure, making it look untidy and difficult to interpret. That is where selecting the right-sized brochure comes in. The audience reacts better to brochures which do not look cluttered and deliver a professional image. So, you should always combine information and images by keeping the size of the brochure in mind.
Write Appealing Content
The content and text matter a lot. Business owners must try to keep the content engaging and captivating to pique the interest of the readers. Always make a sketch of your brochure, as to what you want to highlight on your front cover, back cover and the body of your brochure. Additionally, also keep in mind that you must not put in vocabulary and jargons that other might be unable to understand; make it simple, yet engaging.
Fonts play a major role in coming up with the text and content of the brochure. You must choose a single, professional font for the body of your text. Experts recommend using serif or san-serif as they are considered decent for the brochures.
Use Attractive and High Quality Graphics and Images
Here comes the most important element of a brochure. All good brochures include really appealing visual images and elements. Business owners must make sure that the images that they are selecting suit the text and complement it, so that the audience acts on the message being delivered. Moreover, the high quality illustrations and images display commitment to the service and product quality that every business wants to highlight.
Always Incorporate Good Color Palettes
Color enhances the message you want your business to deliver. Colors reflect the emotions of the business and emphasize the specific points which it wants the readers to see. Moreover, choosing a specific color scheme can provide a better reading and viewing experience for your reader as well. So, make sure the color suits your brochure.
Additionally, there are various color palettes available in different software which helps you in balancing your color scheme according to your brochure. Experts recommend that you must not go overboard by choosing several colors; 2-3 well chosen colors are better to make your brochure look professional.
Print it at Full Bleed
Now that you have finalized your entire brochure, the time has come to print. Most printers are unable to print right from the edges; hence, resulting in white borders around the edges. Thus, you must always ensure that your design extends all the way and starts from its edges. For this purpose, you will have to use a printing technique known as ‘full bleed’. This technique helps you in printing the desired visual layout without any white spaces left on the borders of the brochure.
How to Make a Travel Brochure?
Travel agencies make travel brochures to create and promote different countries and regions around the world, and to influence people to travel to those countries. These travel brochures are colorful and contain lots of pictures of food so that people yearn to travel those countries. However, making a travel brochure is a challenge as it is not easy to make people spend their money to go to another country. You can find many travel brochure templates online, but here is how to make one efficiently.
Choose a Country
The first step in making a travel brochure is to choose a country. Even though there are many countries in the world, there are only a few that are famous for the captivating sceneries and famous landscapes they offer. So, always go for a country which has a welcoming environment for tourists and features lovely views, hotels for stays and of course, food.
Select the Type and Size of the Brochure
There are different types and sizes of brochures as discussed above. All you need to do is to choose the most appropriate one. Usually, most of the travel brochure templates are in Tri fold form. They have some interesting and appealing information on the front cover, while covering all the necessary information about the food, restaurants, packages, attractions and country in itself in the body. On the back cover, they leave their contact information and other useful details which people may require.
Put in Necessary Details in your Brochure
A country has so much that cannot be put into words. You may find it really hard to sum up so much in one brochure. However, you do not need not put everything into it; just put some of the best bits about that place to capture the reader’s attention. While there are many things that you can write in a travel brochure, here are a few things that should be your main focus of the brochure;
Things To Do
This is one of the most captivating parts for the tourists. They are interested in what the country has to offer them and if it has famous landmarks, they need to see pictures of them on the brochure. Vacationers are also interested to know if there is something they missed out on and must do before they leave the country. You can search the web and find out what the country is famous for online.
If you really want your travel brochure to look appealing and amazing, then you need to sell the country in your brochure using images. The pictures you include must be of a high resolution in addition to being royalty free.
The best bit about visiting a country is trying out something tasty; the food, of course. If there are specific dishes or a signature dish that you think is famous, always put it in your brochure along with its tempting image.
You have to assume that the target audience has never been to that country and you need to convince them to go there. A tourist will not know about the country’s weather if they have never visited it before. So, you need to inform them about the type of weather that country has.
Put Everything Together
Now that you have got all the information, it is time to assemble and put it altogether and bring your brochure to life. Have the name of the place and a big, attractive image at the top to grab the attention of your target audience. After choosing a specific travel brochure template, you have to put everything together and there you go; your brochure is all set to be flooded into the market!
Brochures play an important role in the promotional success of any business. Therefore, if you wish to formulate and design a brochure, you can download free brochure templates from our website and generate revenue streams for your business. Good luck!
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