A newsletter is generally about one main topic that is published and distributed regularly. Historically, the origin of newsletters cannot be pin pointed to just one country or culture. However, the oldest newsletter dates back to 59 BCE in Rome and China. These hand-written newsletters were used to inform the literate adults of about the latest happenings in the city. After the fall of Rome, publishing of newsletters also ceased, only to become common again in the west during the early Renaissance. During the industrial revolution, the printing of newsletters became mechanized and was commercialized. Finally, around a decade ago, as digital media started to become the dominant medium of consuming content, printing of newsletters declined and are now distributed electronically.
Newsletters are a great way for institutions to organize the important information in one place. These can then be published or circulated electronically via email to the relevant people — business clients, donators to the NGO, or students and parents of the school, etc. In schools, one could observe that newsletters play a vital role in keeping parents as well as students informed about the developments and events taking place in school as well as encourages students to participate in extracurricular activities so that their accomplishments can be showcased in the school’s newsletter.
A newsletter published by the school must be interesting enough to ensure that it is read both by parents as well by the students. If you take a look at some newsletter samples, you might get a feeling that creating one will scoop out your significant amount of time. Well, that’s only the case when you do not have the right template available on hand.
In order to simplify the process of creating a newsletter and to make things easy for you, we have curated a wide variety of newsletter templates on our website that you can use for creating your next school newsletter!
School Newsletters as a Communication Tool
Teachers interact with student on a daily basis but there is a huge gap or we can call it information barrier/asymmetry between parents and teachers. Although they may ask for their child’s progress report on a regular basis, however, most of the happenings and small-scale events held in school often do not get communicated to the parents. Newsletter serves as a vehicle for reducing this information barrier. A newsletter by a school must be published on a monthly basis to report any awards or achievements that the students have achieved in competitions also it can be used to communicate the information regarding any future events that will soon be hosted by the school.
Where to Collect Information for the Newsletter From?
That’s the most mind boggling part that every person responsible for writing content in the newsletter will face. By the way, you’ll truly realize and appreciate the importance of information in this process.
So, where to collect it from? First of all, always try to keep a note of the success stories discussed in the daily morning announcement in your school. Secondly, do visit your school office before drafting your newsletter to grab hold of the information regarding the important events scheduled in the following month. Finally, ask your school’s relevant department for the pictures of events and competitions in which your school participated and seek permission to include these photographs in the school newsletter.
Look for an Editor of Your School’s Newsletter
You are appointing a student, who has won numerous championships in essay writing competitions, as the writer of your school’s newsletter. Well that’s great! But guess what? You still need someone to edit and proofread his/her work. It is possible that the writer may have made some mistakes that will, if published and read by others, will harm your school’s image in the minds and eyes of readers. So, before you forward the prototype newsletter to the publisher, toss it on the editor’s desk first.
Follow the KISS Principle
Before you turn romantic let us first explain you what KISS principle means. KISS is an acronym for ‘Keep It Simple Stupid’ which is mostly used to emphasize that most things work well when they are kept simple, rather than stuffed with complexities.
Your school newsletter is not a newspaper so no need to write lengthy articles in it because it won’t be read. You should strictly adhere to the ‘Keep It Simple Stupid’ (KISS) principle and include only the relevant compressed information in the newsletter to maximize your readership and give your readers a general overview as to what is happening in your school.
Digital or Printed?
The question is irrelevant. The age of printed newsletters is long gone. Now it’s the digital age. Parents, students, teachers everyone has smartphones and tablets. In a study conducted by Nielson Norman Group, around 90% of the people surveyed like to receive e-newsletter via email. This clearly shows the popularity of e-newsletter among the masses.
Also, it will take less time and, of course, less cost to forward the e-newsletter to every student and their parents via email. You can also simply upload it on your schools website from where it could be downloaded and read by anyone interested.
The Principal’s Remarks
Unless you are a swagger with bad attitude of challenging authorities, who can afford a bitter relationship with school principal, you should include your principal’s remarks on the first page of the newsletter. Request your principal at least one week in advance for his/her comments so that he/she has enough time out of the busy schedule to write a note or remark that would be read by students as well as parents. Believe us, don’t even try to ditch the principal’s remarks, or you’ll find yourself in hot waters.
Organization of Information
All the information presented in the newsletter must have consistency and a flow. You should discuss the achievements of the school in various events on the first page (along with relevant images) and then list down the upcoming events in later pages, so on and so forth. Finally, you should also publish the names and photographs of the winners of any particular competition on the last page of your school’s newsletter.
Include a Table to Content
As a rule of thumb, if your newsletter is more than four pages long, then you should include a brief table of content on the left margin of the first page of your newsletter. This table of contents will allow the readers to quickly skip to the page where the information that interests them is discussed.
Also, if you are preparing an e-newsletter then it is recommended that you embed the table of contents with the links so that the reader can quickly jump to his/her information of interest.
Template is the Skeleton of your Newsletter
You would be regarded as a brain dead turkey if you start to design a newsletter right from the scratch. Plus you will need some graphic designing ability or the ability to use MS Publisher if you choose to start from scratch. You can save plenty of your precious time by simply downloading a school newsletter template from our website. We have dozens of newsletter templates for your school or classroom newsletter. These templates will act as a blueprint for your newsletter. Plus, our newsletter template will also ensure that you include all the information in your school’s newsletter in an organized way.
Limitations of a Newsletter
Newsletters are an effective medium for schools in conveying new ideas, general information, sharing updates about upcoming events, and increasing the engagement of students and parents in the events of the school. However, ; research by Purdue University has shown that the readers of the newsletter tend to only read the interesting bits of information from the newsletter and skim over the rest rather than giving them a thorough read. This makes newsletter not an effective vehicle for disseminating highly detailed information. So whenever you write for a school newsletter, try your level best to keep it short and to the point. Information-laden articles can be distributed via circulars to students later.
Just Have Fun with Them
You might be feeling dizzy after reading all this information about how and why to create a newsletter, so before you vomit everything out let us tell you some words that might soothe your nerves. No matter what anyone tells you about the rules of creating a newsletter it’s you, and you alone, who should decide how you will be creating one for your school. So take it easy Kemosabe and have some fun while you draft the first newsletter for your school.
Some Tips Regarding Preparation of a Newsletter
If you are all set to create a newsletter of your school, then let us quickly remind you that you can freely access dozens of school newsletter templates on our website through which you can efficiently complete the task of preparing a newsletter for your school but before you start, here are some tips that you should consider.
Know Your Readers: Readers are basically your target audience. You must decide beforehand that for whom you are writing. Remember that you have limited space in a newsletter, so knowing your audience will help you in including only the relevant content in the newsletter.
Consider the Reader’s Point of View: In case of a school newsletter, your main readers will be the students of your school and the parents of those students. The information that you include in the newsletter must be engaging for both of them. Try adding news about any recent event hosted by your school or any interschool competition in which your school took an active part. You can also include information regarding any charitable event, in which the students of your school donated whole heartedly (after all we are a nation who is said to have a thousand points of lights for a homeless man).
Remember, the information presented in this newsletter can create a positive or a negative image in the minds of the parents about the school. So you better put your heart into the preparation of your school’s newsletter.
The Tone of the Newsletter: Your school’s newsletter is not going to be read by the board of directors of some investment bank, it’s just for students and parents. So adopt a professional yet friendly tone when writing for a newsletter, also remember that adding a bit humor to your writing tone is like a cherry on the cake.
Appearance of Your Newsletter: Never judge a book by its cover, they say, but when it comes to the topic of newsletter, appearance is all that counts. Remember that your newsletter is not a newspaper. Add some colors to it; make it attractive. Neglecting the appearance and design will decrease the readership of your newsletter dramatically.
Be Generous When Including Images: Images make a newsletter appear more appealing thereby increasing its chance to be read. Make sure that whichever newsletter template you choose, it must include at least 2–4 images or photograph on every page.
A newsletter for a school can serve a variety of purposes. If you also believe that having a newsletter in your school is essential, then wait no more and click here to visit our website. On our website you will find dozens of newsletter templates that you can download for free and chose the one that you find will be suitable for your upcoming newsletter.
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